Professor Keely's Areas of Expertise
Professor Keely's award-winning marketing background, academic experience, and artist-philosopher perspective have given her a unique approach to acquiring knowledge. Her 25+ career in a wide variety of industries (always in marketing) has sharpened her analytical and aesthetic approach. Marketing is the revenue-generating arm of business, but Professor Keely's background in Supply-Chain Marketing focuses on profitability. She attributes her market research to her abilities in data analytics using observational, qualitative, and quantitative data for decision-making, along with her experiential instincts.
She shares these in speaking engagements, workshops, roundtables, and annual meetings as a keynote speaker, panelist, and executive coach. Below are her primary areas of expertise:
Business Marketing
In the age of marketing bombardment, how do you create integrated branding while building a company and a staff of trusted advisors? Especially if you are a small business. This series also addresses how to develop and innovate your brand so it becomes easily recognized in a sea of logos and campaigns.
Process
Effeciency
Time = Money. For decades, the US government has been pumping money and knowledge resources into small businesses. However, the SBA says that 31% of small businesses will fail in two years. So money isn't the answer. This series discusses 10 key success areas and shares the success secrets that created Fortune 500 companies.
Human Resources
Employee management is tricky. So being behind the eight ball is damaging to an organization, even becoming a legal risk. This series covers many HR-related areas, from employee onboarding, management, and professional development training. Provided is a unique lens, given that Professor Keely has taught HR classes and spent 20 years working in the staffing/workforce management industry.
Mental Health
Advocacy
Working as a health advocate taught Professor Keely how dysfunctional our health systems operate. Professor Keely consults with administrators and prepares advocates to navigate the broken system. What is broken is the business side of medicine and abuses of the legal system in violation of patient rights.
Generational
Workforce
The challenges of 4-generations in the workforce are only now becoming apparent and will continue to grow. this series discusses information about each generational demographic and the war going on inside companies and society. Equally, problems are emerging with Gen-Alpha that I call Gen-P due to COVID challenges.
Mindset & Parentification
Professor Keely's mother was the first female engineer at General Motors (GM). She shares what she learned - positive and negative. The learning lessons are designed to empower women in business and to share how working parents can enhance their interactions with their children in a highly beneficial way.